SOMOTE started with an uncomfortable observation: I knew exactly which thoughts I wanted to think, and had no mechanism for thinking them. The wanting was fully formed. I could write the sentences down — had, in a dozen notebooks. What I lacked was delivery. A belief is not adopted the way a decision is; you cannot sign for it once. It has to arrive many times.
Meanwhile, I noticed, frequency was already being spent — lavishly, just not by me. My screen repeated things at me all day with total reliability: red badges, headlines engineered for alarm, the same five worries in rotation. Everything about my attention environment had a repetition strategy except the person living in it.
The idea was embarrassingly literal. The screen is where my eyes already are for eight hours a day. Put the chosen words there. Not in an app I would have to open — openable apps get closed — but over everything, ambient, at whatever visibility I chose, on a schedule that did not consult my motivation. The first prototype was crude and the effect was immediate in exactly one way: for the first time, my own sentences had a frequency advantage.
The craft since then has been about manners. Words that float over your work must never interrupt it: near-zero footprint, no sounds, no badges, nothing to dismiss. The mechanism underneath is the steadiest one psychology has: repetition shapes familiarity, familiarity shapes preference — and the words on heavy rotation in your head were, until now, chosen by nobody.
That is really the whole company. An aesthetically serious way to give your own words the airtime everything else already gets. We named it SOMOTE and made the foundations free, because the gap it closes — between wanting to think differently and having a way to — should not have a paywall in front of its first step.